Brand Pony is a zero-waste brand research tool for strategic marketers used for tracking brand performance and differentiation among your most important target groups.
Brand Pony is used for:
Horsepower
Horsepower shows at a glance how your brand performs compared to competitors: which players in your category are known, which are considered, which are preferred for purchases, and which are recommended.
A realistic picture of what kind of performance you can be satisfied with and where your brand could improve.
Brand's spontaneous and aided awareness, customers' likelihood to repurchase and recommend the brand (NPS).
We build a brand funnel using variables that best describe your purchase path, e.g., consideration, acquisition, preference, or in B2B situations: consideration, request for proposal, acquisition, one-time project, continuous customer relationship.
Terrain
Terrain helps you understand your company's position in the market. It shows what your brand and competitors' brands are known for, how competitive the category's perceptions and experiences are, and whether your brand stands out from the competition.
Make a data-driven decision about which quality and experience criteria you intend to use to stand out from competition.
Name the 8 most important quality & customer experience attributes against which you want to measure the performance of your brand and competitors.
Drivers
Drivers are the perceptions and customer experiences that build a brand's true competitiveness. Brand Pony reveals the drivers that strengthen the target group's desire to purchase again and likelihood to recommend the brand to others.
You'll know what quality and experience areas are worth investing in to increase brand loyalty and recommendations.
Drivers (key driver analysis) are analyzed from the eight image and customer experience factors selected in the Terrain phase.
